Essentials of Health Care Marketing

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Essentials of Health Care Marketing image
ISBN-10:

0834206870

ISBN-13:

9780834206878

Edition: First Edition
Released: Jan 15, 1996
Publisher: ASPEN PUB.
Format: Hardcover, 409 pages

Description:

...a complete curriculum of marketing management tools and techniques relevant to a wide array of health care systems, including HMOs and physician-hospital organizations.

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