Health Care Marketing: A Foundation for Managed Quality
0834205270
9780834205277
Description:
Health Care Marketing: A Foundation for Managed Quality builds on trad ition and delivers the very latest answers to the whats, whys, and how's of making effective marketing a reality in your health care organiza tion. Included are journal articles, book chapters, scholarly papers, editorials, research reports, and case studies, all gathered here in a single timely and comprehensive source.
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