Revenue Management and Pricing: Case Studies and Applications
0826459714
9780826459718
Description:
Revenue management is the process of allocating the right inventory to the right kind of customer at the right price to maximise revenue. It applies particularly to the service sector. Covering numerous industries these case studies demonstrate a variety of scenarios, problems and solutions. Topics covered include: - strategy - management; training - linear programming - bid pricing - measurement - modelling - e-business - software development - distribution systems - marketing and ethics
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