How to Plan Advertising
Description:
This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.
Best prices to buy, sell, or rent ISBN 9780826457400
Frequently Asked Questions about How to Plan Advertising
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The How to Plan Advertising book is in very low demand now as the rank for the book is 4,105,917 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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