How to Be a Successful Internet Consultant

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How to Be a Successful Internet Consultant image
ISBN-10:

0814471390

ISBN-13:

9780814471395

Author(s): Keyes, Jessica
Edition: 2nd
Released: Jan 01, 2002
Publisher: Amacom Books
Format: Paperback, 434 pages
Related ISBN: 9780070345317

Description:

Although the shift to e-business may seem absolute, it is astonishing to realize that up to 80 percent of small businesses don't even have Web sites. The market is still ripe for Web consultants, but they need up-to-the-minute information and the most effective tools to stay on top of a very crowded market.

Independent Web consultants must have both technical smarts and sound business skills, and this do-it-all book cuts right to the chase on both fronts. The first section covers 37 business topics, including: financing and fees * guerrilla marketing, promotion, and sales * creating effective materials.

The second section is a primer on the latest and best technologies, including: XML, Voice XML, WAP, and PHP * spiders, robots, cookies, and search engines * chat, conference, and e-mail * Shockwave and Flash * and dozens more.

The book also features three entire chapters of sample letters, ready-to-use forms, sales scripts, and speeches; UNIX command and HTML quick-reference appendixes; and more than 100 screen shots, sidebars, and tips.

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