On The Art Of Writing Copy: The Best Of Print, Broadcast, Internet, Direct Mail
Description:
This guide to copy-writing presents and explains simple, time-tested rules that cover two main areas: general writing rules for how to motivate readers and adapt copy for the Internet; and specific rules for direct mail letters, television, card decks, and fund raising, for example. This text also provides a "short course" in grammar and usage, and illustrations of actual advertisements to aid the reader.
Best prices to buy, sell, or rent ISBN 9780814405987
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