Getting into Your Customer's Head: 8 Secret Roles of Selling Your Competitors Don't Know

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Getting into Your Customer's Head: 8 Secret Roles of Selling Your Competitors Don't Know image
ISBN-10:

0812926285

ISBN-13:

9780812926286

Author(s): Davis, Kevin
Edition: 1
Released: Apr 09, 1996
Publisher: Times Business
Format: Hardcover, 320 pages
Related ISBN: 9780812931204

Description:

Today's buyers are tougher, more knowledgeable and more willing to play hardball than ever before. This practical, field-tested guide demonstrates that understanding the customer is the key to making the sale. With an introduction by Dr. Ken Blanchard, co-author of The One Minute Manager, this is a unique book on selling for sales professionals and sales managers. Illustrations.

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