Publicity and Public Relations (Barron's Business Library)
Released: Jan 01, 1990
Publisher: Barrons Educational Series. Inc.
Format: Paperback, 229 pages
Related ISBN: 9780764114014
Description:
Information and advice on getting publicity for a business or its product, creating mailing lists, using electronic tools and internet resources, writing press releases, understanding the media, mastering the art of networking, coordinating publicity with sales, and much more. Titles in Barron's Business Library series are currently being revised and updated, and re-set in an attractive new paperback format. They are written especially for men and women starting a company or managing a small-to-medium-size business. Emphasis is on practical problem solving, and examples cited in these books are based on realistic business situations.
Best prices to buy, sell, or rent ISBN 9780812044133
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