Cybertalk That Sells
Description:
"Pithy, commonsense, how-to-say-it advice and information for a medium that is drowning in a tar pit of boring verbosity. Read Lewis and Murphy--and act on it--and you've got a good shot at making a sale." -- Denny Hatch, Editor Target Marketing magazine Interactive commerce . . . the World Wide Web . . . E-Marketing . . . Cybermarketing . . . the terms keep multiplying, just like the number of websites. Most marketers aren't succeeding. But a few are. The difference? It's a matter of using the "same old rules" in a totally new environment, one that's dynamic, immediate, and unforgiving. Cybertalk That Sells is the first book devoted to in-the-trenches guidance on crafting sales messages that work in the new world of E-commerce, including:
- A road map for navigating the new medium
- How to develop e-mail that sells
- What the buzzwords really mean
- A complete Cyberstarter start-up kit
- A comprehensive list of the words, phrases, and banners that will sell more product
- Easy-to-use rules and guidelines for selling in the new electronic environments
Best prices to buy, sell, or rent ISBN 9780809229239
Frequently Asked Questions about Cybertalk That Sells
The price for the book starts from $15.53 on Amazon and is available from 3 sellers at the moment.
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