Global Engagement : How American Companies Really Compete in the Global Economy
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The balance of trade does not provide a true picture of the strength of US companies in the global economy, says Quinlan, a global economist for a large New York stock broker company. He argues that their strength in is foreign direct investment and the strategic utilization of foreign affiliates, and that the real winners are the companies that are insiders in the markets they serve rather than those trying to import into it. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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