Ethical Decision Making in Marketing (SAGE Series on Business Ethics)
Description:
Written from a decision-making perspective, this textbook provides students with an overview of ethical problems faced by marketing professionals and an introduction to some of the issues they encounter as they engage in ethical decision-making.
A major concern is the unwillingness to grapple with differences between people who subscribe to different ethical considerations. This is dealt with by challenging students to consider how others might view ethical situations, for example what decision rules guide them, what their religious beliefs might be and what alternative courses of action they might consider. To simplify the presentation of ethical decision-making the author substitutes a `people are different′ approach for
Best prices to buy, sell, or rent ISBN 9780803955455
Frequently Asked Questions about Ethical Decision Making in Marketing (SAGE Series on Business Ethics)
The price for the book starts from $44.56 on Amazon and is available from 1 sellers at the moment.
If you’re interested in selling back the Ethical Decision Making in Marketing (SAGE Series on Business Ethics) book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Ethical Decision Making in Marketing (SAGE Series on Business Ethics) book, the best buyback offer comes from and is $ for the book in good condition.
Not enough insights yet.
Not enough insights yet.