The Main Source: Learning from Television News

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The Main Source: Learning from Television News image
ISBN-10:

0803925700

ISBN-13:

9780803925700

Edition: 1
Released: May 01, 1986
Format: Paperback, 272 pages
Related ISBN: 9780803925694

Description:

The authors effectively challenge the myth that the public gets most of its news from television. In a wide-ranging study (with European and US data), they conclude that television is not the public′s `main source′ for news. The Main Source uses innovative survey techniques to show that public understanding of news information is considerably higher than previous research has found and that television news presentation could be far more effective.

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