Cause Marketing
Description:
Cause-related marketing programs not only enhance a company’s image but also increase employee satisfaction. Ninety percent of employees in companies with such programs report feeling proud of their company. Cause Marketing will show all businesses, regardless of size, how to work with a socially responsible organization, cause, or event to increase brand equity and consumer and employee loyalty, to differentiate their brands from competition, and to boost profits.
Author Joe Marconi has created the most comprehensive book on this timely subject. Explaining how to implement a cause marketing program, he joins with the organization Business for Social Responsibility (BSR) and discusses never-before-published case studies, such as Mattel, Eddie Bauer, General Mills, and Starbucks. BSR is a global resource for companies seeking to sustain their commercial success in ways that demonstrate respect for ethical values, people, communities, and the environment.
Best prices to buy, sell, or rent ISBN 9780793152582
Frequently Asked Questions about Cause Marketing
The price for the book starts from $8.99 on Amazon and is available from 4 sellers at the moment.
At BookScouter, the prices for the book start at $1.10. Feel free to explore the offers for the book in used or new condition from various booksellers, aggregated on our website.
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As for the Cause Marketing book, the best buyback offer comes from and is $ for the book in good condition.
The Cause Marketing book is in very low demand now as the rank for the book is 7,001,360 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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