How To Write Successful Fundraising Letters
Description:
You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com.
Refreshed and Revised:
- Gain insight into current trends in the field with updated cases, samples, and examples
- Access more content for small to medium NPOs with limited budgets and resources
- Learn the latest technology with new sections on typography and lay out
Best prices to buy, sell, or rent ISBN 9780787999087
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- How to Write Successful Fundraising LettersMal WarwickEdition:1 Pbk edISBN-13:9780962489174
- How to Write Successful Fundraising LettersWarwick, MalEdition:Revised, UpdatedISBN-13:9780787956523
- How to Write Successful Fundraising LettersWARWICKISBN-13:9780787959357
- How to Write Successful Fundraising LettersWarwick, MalEdition:1ISBN-13:9780962489143
- How to Write Successful Fundraising LettersMal WarwickEdition:1 Pbk edISBN-13:9780962489174
- How to Write Successful Fundraising LettersWarwick, MalEdition:Revised, UpdatedISBN-13:9780787956523
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