All Categories /
Business & Money /
Marketing & Sales

Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

(4)
Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding image
ISBN-10:

0787998303

ISBN-13:

9780787998301

Author(s): Hatch, Mary Jo; Schultz, Majken
Edition: 1
Released: Mar 07, 2008
Publisher: Jossey-Bass
Format: Hardcover, 288 pages
Find in Library

Description:

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch and Make Schultz explain how a company's brand is just as important to ÒoutsidersÓÑpoliticians, suppliers, and analysts as it is to company insiders. They show how only the corporate brand can integrate all the company's staff functions and provide a vision for competition and globalization.

Best prices to buy, sell, or rent ISBN 9780787998301

‌
‌
‌

Frequently Asked Questions about Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

You can buy the Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from ‌ and is $‌ for the ‌.

The price for the book starts from $8.17 on Amazon and is available from 29 sellers at the moment.

At BookScouter, the prices for the book start at $2.17. Feel free to explore the offers for the book in used or new condition from various booksellers, aggregated on our website.

If you’re interested in selling back the Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.

As for the Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding book, the best buyback offer comes from ‌ and is $‌ for the book in good condition.‌

‌‌‌‌‌‌‌‌‌‌

The Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding book is in very low demand now as the rank for the book is 5,636,770 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

Not enough insights yet.