Market-Driven Management: Creating Profitable Top-Line Growth
0786305401
9780786305407
Description:
Provides practical tools for using market-driven techniques, for managers, executives, and business leaders. Shows how use outside-in and market-driven management, how to develop new products, how to identify specific market needs, and how to transform company cultures to respond to market-driven principles. Includes chapter summaries, and real-world case studies. Annotation c. by Book News, Inc., Portland, Or.
Best prices to buy, sell, or rent ISBN 9780786305407
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