Market-Driven Management: Creating Profitable Top-Line Growth

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Market-Driven Management: Creating Profitable Top-Line Growth image
ISBN-10:

0786305401

ISBN-13:

9780786305407

Edition: Revised
Released: Aug 01, 1997
Publisher: McGraw=Hill
Format: Hardcover, 186 pages
Related ISBN: 9781556230387

Description:

Provides practical tools for using market-driven techniques, for managers, executives, and business leaders. Shows how use outside-in and market-driven management, how to develop new products, how to identify specific market needs, and how to transform company cultures to respond to market-driven principles. Includes chapter summaries, and real-world case studies. Annotation c. by Book News, Inc., Portland, Or.

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