Finding Betty Crocker: The Secret Life of America's First Lady of Food
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In 1945, Fortune Magazine named Betty Crocker the second most popular American woman, right behind Eleanor Roosevelt, and dubbed Betty America's First Lady of Food. Not bad for a gal who never actually existed. "Born" in 1921 in Minneapolis, Minnesota, to proud corporate parents, Betty Crocker has grown, over eight decades, into one of the most successful branding campaigns the world has ever known. And now, she has her own biography.
Best prices to buy, sell, or rent ISBN 9780786276851
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