Fighting for Votes: Parties, the Media, and Voters in an Ontario Election

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Fighting for Votes: Parties, the Media, and Voters in an Ontario Election image
ISBN-10:

0774829281

ISBN-13:

9780774829281

Edition: Reprint
Released: Nov 01, 2015
Publisher: UBC Press
Format: Paperback, 248 pages
Related ISBN: 9780774829274

Description:

Elections are not just about who casts ballots – they reflect the citizens, parties, media, and history of an electorate. Fighting for Votes examines how these factors interacted during a recent Ontario election. Drawing on a wealth of sources, the authors ask three questions: How do parties position themselves to appeal to voters? How is information from and about parties transmitted to voters? How do voters respond to the information around them? The result is a sophisticated analysis of how parties influence voters in an era where Twitter feeds and other new media are reshaping the electoral landscape.

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