Cruising: Guide to Cruise Lines Industry

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Cruising: Guide to Cruise Lines Industry image
ISBN-10:

0766809714

ISBN-13:

9780766809710

Author(s): MANCINI, MARC
Edition: 1
Released: Aug 04, 1999
Format: Paperback, 216 pages

Description:

This comprehensive new guide, written in conjunction with the Cruise Lines International Association (CLIA), explains cruising in detail, the fastest growing segment of the travel industry. Chapters cover everything from who cruises and why to how to successfully market and sell cruises to the public. Detailed information is provided on cruise history, ship types, the cruise experience, where to cruise, how the industry operates, and promotional materials. The variety of activities -- including Internet activities -- found throughout reinforces concepts through practical application of learned material. Information on how to obtain Cruise Lines International Association certification is included.

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