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Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

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ISBN-10:

0765617978

ISBN-13:

9780765617972

Author(s): Klein, Joseph A.; Rao, P.M.
Edition: 1
Released: Feb 08, 2013
Publisher: Routledge
Format: Hardcover, 248 pages
Related ISBN: 9780765617989
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Description:

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

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