Marketing Kit for Dummies

In his bestselling book Marketing For Dummies, Alexander Hiam revealed the secrets of effective marketing for every kind of business. In the first edition of Marketing Kit For Dummies, he presented a wealth of practical and effective tools and tactics for implementing effective campaigns quickly and cheaply. This new edition of Marketing For Dummies offers all the proven advice as the first edition, but with new information and state-of-the-art Internet marketing techniques.

Whether your business is large or small, staffed by a few people, a few hundred, or thousands, Marketing Kit For Dummies, 2^nd Edition offers everything you need to know — and all the tools you need to implement — for marketing campaigns that drive business results. Straight to the point and full of common wisdom on what works and what doesn’t, this book covers all the bases:

• Tap into the power of the Internet
• Create buzz with publicity
• Research, plan, and budget effectively
• Set up winning sales promotions
• Generate sales with action ads
• Launch winning Web campaigns

Expert author Alexander Hiam — marketing specialist, business professor, and operator of an independent consulting firm — gives you the handy specialized tools that make marketing a breeze. The accompanying CD-ROM is packed with practical tools from marketing plans, to advertising objective worksheet, to proven and effective Web page templates, and even free stock photography! With this marketing toolkit in hand, you’ll learn how to:

• Master the five Ps of marketing
• Evaluate the effectiveness of your marketing plans
• Design a marketing plan that works
• Perform customer research
• Improve your creative skills — and your campaigns
• Write winning marketing copy
• Develop a campaign budget and stick to it
• Brand your business
• Develop promotional campaigns
• Design brochures, catalogs, and newsletters
• Bring customers back with great customer service

In a world of mass media and global business, getting your business noticed is imperative to your success. After all, it doesn’t matter how great your product or service is if your customers don’t know about it. With Marketing Kit For Dummies, 2^nd Edition, you’ll have no trouble bringing in new business — and more dollars.