Nike Culture: The Sign of the Swoosh (Cultural Icons series)
Description:
This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics.
Nike Culture describes and deconstructs the themes and structures of Nike′s advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.
Best prices to buy, sell, or rent ISBN 9780761961499
Frequently Asked Questions about Nike Culture: The Sign of the Swoosh (Cultural Icons series)
The price for the book starts from $5.93 on Amazon and is available from 25 sellers at the moment.
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As for the Nike Culture: The Sign of the Swoosh (Cultural Icons series) book, the best buyback offer comes from and is $ for the book in good condition.
The Nike Culture: The Sign of the Swoosh (Cultural Icons series) book is in very low demand now as the rank for the book is 3,618,077 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
The highest price to sell back the Nike Culture: The Sign of the Swoosh (Cultural Icons series) book within the last three months was on November 08 and it was $1.91.