Scaling Procedures: Issues and Applications

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Scaling Procedures: Issues and Applications image
ISBN-10:

0761920277

ISBN-13:

9780761920274

Edition: 1
Released: Mar 12, 2003
Format: Paperback, 224 pages
Related ISBN: 9780761920267

Description:

Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity.

Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.

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