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New Venture Strategy: Timing, Environmental Uncertainty, and Performance (Entrepreneurship & the Management of Growing Enterprises)

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New Venture Strategy: Timing, Environmental Uncertainty, and Performance (Entrepreneurship & the Management of Growing Enterprises) image
ISBN-10:

076191353X

ISBN-13:

9780761913535

Author(s): Shanley, Mark; Shepherd, Dean A.
Edition: 1
Released: Jun 24, 1998
Publisher: Sage Publications, Inc.
Format: Hardcover, 120 pages
Related ISBN: 9780761913542
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Description:

′The descriptive insights portray in depth both the pros and cons of specific perspective such that the reader is left with a comprehensive overview of the issue being discussed. Overall, it probably works best as a student textbook.′ - Paul Hannon, International Small Business Journal Examining in detail the whole process of introducing a new product or service, this book provides a framework for thinking through the issues in new venture performance. Topics covered include entry timing, market conditions, focus or breadth of entry scope, product or process mimicry, creation and development of entry barriers, and differences between individual and corporate ventures.

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