Instructor's Edition Marketing 10e: Marketing in teh 21st Century

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Instructor's Edition Marketing 10e: Marketing in teh 21st Century image
ISBN-10:

0759391556

ISBN-13:

9780759391550

Edition: 10
Released: Aug 15, 2006
Publisher: Atomic Dog
Format: Paperback, 680 pages
Related ISBN: 9780759393257

Description:

The new 10th edition of Evans and Berman?s Marketing 10e text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, Marketing in the 21st Century, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc.

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