Franchise: A History Of sports Illustrated Magazine

The first book to tell the fascinating story of "Sports Illustrated" from its birth in 1954 well into the 1990s, documenting its journey to the top of its field and into the hearts of generations of sports fans. Filled with inside stories about the sport of magazine publishing and its most powerful and charismatic players, this book is a must-read for anyone who cares about sports, good writing, and the high-stakes world of media business. Author Michael MacCambridge brings life to American sportswriting. Anyone interested in late-20th century popular culture will get enormous pleasure from this book. An entertaining potpourri of personalities, characters, intrigue, and suspense. "A fabulous read." B&W photos.