Alchemy
Description:
A breakthrough book. Wonderfully applicable to everything in life, and funny as hell. Nassim Nicholas TalebTo be brilliant, you have to be irrationalWhy is Red Bull so popular even though everyone hates the taste Why do countdown boards on platforms take away the pain of train delays And why do we prefer stripy toothpasteWe think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.But we arent, and we dont.In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence peoples choices you have to bypass reason. The best ideas dont make rational sense: they make you feel more than they make you think.Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.
Best prices to buy, sell, or rent ISBN 9780753556504
Frequently Asked Questions about Alchemy
The price for the book starts from $106.42 on Amazon and is available from 5 sellers at the moment.
If you’re interested in selling back the Alchemy book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Alchemy book, the best buyback offer comes from and is $ for the book in good condition.
The Alchemy book is in very low demand now as the rank for the book is 1,403,275 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
The highest price to sell back the Alchemy book within the last three months was on November 22 and it was $7.90.