Tourism Marketing for Cities and Towns

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Tourism Marketing for Cities and Towns image
ISBN-10:

075067945X

ISBN-13:

9780750679459

Author(s): Kolb, Bonita
Edition: 1
Released: Mar 15, 2006
Publisher: Routledge
Format: Paperback, 328 pages
Related ISBN: 9781138133518

Description:

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.

* Thorough treatment and succinct coverage of marketing theory specific to the tourism industry
* Focuses on developing the branded destination with special emphasis on promotional planning
* Contains practical international examples, discussion questions, and strategic planning worksheets

Best prices to buy, sell, or rent ISBN 9780750679459




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