Introduction to Marketing Concepts
Description:
Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing.
The authors focus only on the points that are needed to be able to understand the theory, without the entanglement of additional information. This ensures students do not have to wade through non-essential information to get to grips with the subject.
A balance between basic marketing and strategic concepts makes it suitable for all levels. Each chapter contains a series of vignettes to illustrate the theory, with e-marketing perspective evident throughout and a Web-based resource that accompanies the text.
* Thoughtfully written to accommodate the time pressures on students and lecturers
* An online resource accompanies the book featuring additional case material, a tutor work plan and PowerPoint overheads
* International appeal, featuring topics such as global branding
Best prices to buy, sell, or rent ISBN 9780750659956
Frequently Asked Questions about Introduction to Marketing Concepts
The price for the book starts from $17.98 on Amazon and is available from 12 sellers at the moment.
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The Introduction to Marketing Concepts book is in very low demand now as the rank for the book is 5,502,651 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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