CIM Coursebook 00/01: Marketing Fundamentals

Marketing Fundamentals 2000-2001 is specifically developed and written for students taking the Marketing Fundamentals module of the CIM Certificate. This book, as with the others in the series, has been completely revised to match the 2000 syllabus for the CIM qualifications. It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further career. Butterworth-Heinemann have worked in close conjunction with the Education Division of the CIM to make completely sure that the materials are up to date and exactly meet the CIM's requirements.The book includes uniquely valuable material for the serious CIM student including:· Recent examination papers· Glossary of key terms· Highly interactive text with questions, activities and highlighted key points· The ONLY workbooks to include the CIM Senior Examiners own specimen answers and examination reports. Officially endorsed by the CIM Approved by the CIM Chief Examiner Co-written with the CIM Senior Examiner for the Marketing Fundamentals module