The Royal Mail Guide to Direct Mail for Small Businesses (Cima Professional Handbook Series)
Description:
The Royal Mail Guide to Direct Mail is a practical DIY manual for all managers. In one handy reference book, it takes the reader through every stage of producing a direct mail campaign.
The Royal Mail Guide to Direct Mail is designed for use by both excecutives planning a campaign for the first time as well as being a useful guide for those with more experience. Packed with helpful tips and practical advice, this will be an
indispensable guide for non-specialists and marketers alike. This handy reference book takes the reader through every stage of producing a direct mail campaign and includes advice on:- * Identifying your best customers * Reaching potential prospects *
Building your own cost effective mailing lists * Generating more business through effective copywriting * Planning and monitoring your campaign and * Examples of best practice The author, Brian Thomas is one of the most experienced practitioners and trainers in direct marketing in Europe.
Best prices to buy, sell, or rent ISBN 9780750627474
Frequently Asked Questions about The Royal Mail Guide to Direct Mail for Small Businesses (Cima Professional Handbook Series)
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The The Royal Mail Guide to Direct Mail for Small Businesses (Cima Professional Handbook Series) book is in very low demand now as the rank for the book is 11,284,079 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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