Hospitality Marketing

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Hospitality Marketing image
ISBN-10:

0750626887

ISBN-13:

9780750626880

Author(s): WEARNE, NEIL
Edition: 1
Released: Feb 05, 1996
Publisher: Routledge
Format: Paperback, 340 pages
Related ISBN: 9781862504431

Description:

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion.

Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.



Packed with international examples of good practice
Contains questions for discussion or revision
Includes lists of options for application of theory

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