New Product Development: An Introduction to a Multifunctional Process
Description:
New Product Development presents a unique cross-discipline approach to new product development and goes further than most 'product design' books by drawing together the various strands that make up 'total design' now the accepted way to develop new products.
The successful development of new products has become a complex process involving contributions from a range of different disciplines. Rarely is one individual responsible for the inception, creation and realisation of a new product, for today the
inherent complexity of products, markets and the processes through which they are developed dictates that a number of functions, each with their own roles, work together to create the product. This book presents a cross-discipline discussion of new product development, its organisation, its management, the key stages and key functions involved. Through the use of six major case studies and numerous mini-cases, the author demonstrates how a number of manufacturing companies have successfully illustrated separate elements into the new product development process.
Extensive use of photographs
Includes case studies of Rover, Flymo, Logitech and Polaroid
Provides a balanced overview of an often misunderstood process
Best prices to buy, sell, or rent ISBN 9780750624275
Frequently Asked Questions about New Product Development: An Introduction to a Multifunctional Process
The price for the book starts from $34.77 on Amazon and is available from 7 sellers at the moment.
If you’re interested in selling back the New Product Development: An Introduction to a Multifunctional Process book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the New Product Development: An Introduction to a Multifunctional Process book, the best buyback offer comes from and is $ for the book in good condition.
The New Product Development: An Introduction to a Multifunctional Process book is in very low demand now as the rank for the book is 12,207,665 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
Not enough insights yet.