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Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Marketing Series. Professional Development)

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Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Marketing Series. Professional Development) image
ISBN-10:

075062020X

ISBN-13:

9780750620208

Author(s): Martin, Christopher; Payne, Adrian
Released: Jan 01, 1995
Publisher: Butterworth-Heinemann
Format: Paperback, 0 pages
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Description:

This reader provides selected articles that highlight key concepts as well as giving industrial and service perspectives. It contains advice on how to achieve customer-consciousness in employees at every level.

Best prices to buy, sell, or rent ISBN 9780750620208

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Frequently Asked Questions about Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Marketing Series. Professional Development)

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