Trade Marketing Strategies: The Parnership Between Manufacturers, Brands and Retailers (The Marketing Series)
Description:
As more producers' outlets are dominated by the main retail groups, manufacturers have to sell to the trade first to get space on retailers' shelves alongside own label products. The case for marketing to the trade is increasing and changing, and this
book develops and provides strategies for this area of marketing.
Manufacturers have two - and only two - strategies for success: *build and maintain strong brands *deliver outstanding customer service to retailers. The first has been neglected recently, which will create disastrous consequences in the medium to long
term and the second forces companies to change not only their strategies, but their culture and organizational structures. The book is intended for practitioners and managers who are responsible for finding practical solutions to real problems. Key
trends and real issues arising out of them will be familiar to those responsible for marketing in the FMCG section as well as to students of marketing.
Best prices to buy, sell, or rent ISBN 9780750620123
Frequently Asked Questions about Trade Marketing Strategies: The Parnership Between Manufacturers, Brands and Retailers (The Marketing Series)
The price for the book starts from $11.07 on Amazon and is available from 4 sellers at the moment.
If you’re interested in selling back the Trade Marketing Strategies: The Parnership Between Manufacturers, Brands and Retailers (The Marketing Series) book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Trade Marketing Strategies: The Parnership Between Manufacturers, Brands and Retailers (The Marketing Series) book, the best buyback offer comes from and is $ for the book in good condition.
The Trade Marketing Strategies: The Parnership Between Manufacturers, Brands and Retailers (The Marketing Series) book is in very low demand now as the rank for the book is 4,561,190 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
The highest price to sell back the Trade Marketing Strategies: The Parnership Between Manufacturers, Brands and Retailers (The Marketing Series) book within the last three months was on September 29 and it was $2.00.