From Tin Soldiers to Russian Dolls: Creating Added Value Through Services

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From Tin Soldiers to Russian Dolls: Creating Added Value Through Services image
ISBN-10:

0750609745

ISBN-13:

9780750609746

Edition: Reprint
Released: Jan 01, 1993
Format: Hardcover, 256 pages
Related ISBN: 9780750618816

Description:

Offering a mixture of "prescriptive and descriptive information," the author discusses the current revolution in management the transition from product-focused, hierarchical companies (the tin soldiers) to consumer-focused companies committed to the interconnected relationships of the commercial milieu (the Russian dolls). She examines why this transition is necessary, key concepts of the service ethos, and the shape of things to come, and includes data from 35 diverse international businesses. Annotation copyright Book News, Inc. Portland, Or.

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