Management Accounting: Strategic Planning and Marketing

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Management Accounting: Strategic Planning and Marketing image
ISBN-10:

0750603399

ISBN-13:

9780750603393

Author(s): McNamee, Patrick
Format: Paperback, 416 pages
Related ISBN: 9780434912698

Description:

Covering the CIMA's Stage 4 Management Accounting paper, this book shows how contemporary strategic management can be used with creativity and control to steer an organization towards its goals. A microcomputer-based strategy model using JAVELIN has been provided to support the text.

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