Enterprise One-to-one:: Tools for Building Unbreakable Customer Relationships in the Interactive Age
Description:
In this guide to one-to-one selling, the authors argue that with increasingly interactive media, it now makes more sense to sell as many products and services as possible to one customer, than to just sell one product to as many customers as possible. Chapters cover such subjects as: how to identify and capitalize on customer differences; how to increase the share of valuable "lifetime" customers; how to treat different customers differently; how to anticipate what your customer wants; how to get customer feedback; how to remove distribution barriers; and how to implement the one-to-one marketing philosophy in your company.
Best prices to buy, sell, or rent ISBN 9780749918149
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- Enterprise One-to-one: Strategies for Competing and Winning Customers in the Interactive AgePeppers, Don; Rogers PhD, MarthaISBN-13:9780749917128
- Enterprise One to One: Tools for Competing in the Interactive AgePeppers, Don; Rogers, MarthaEdition:1ISBN-13:9780385482059
- Enterprise One to OnePeppers, Don; Rogers, MarthaEdition:First EditionISBN-13:9780385487559
- Enterprise One-to-one: Strategies for Competing and Winning Customers in the Interactive AgePeppers, Don; Rogers PhD, MarthaISBN-13:9780749917128
- Enterprise One to One: Tools for Competing in the Interactive AgePeppers, Don; Rogers, MarthaEdition:1ISBN-13:9780385482059
Enterprise One to One: Tools for Competing in the Interactive Age
Peppers, Don; Rogers, Martha
Edition:1
ISBN-13:9780385482059
Enterprise One to One
Peppers, Don; Rogers, Martha
Edition:First Edition
ISBN-13:9780385487559
Enterprise One-to-one: Strategies for Competing and Winning Customers in the Interactive Age
Peppers, Don; Rogers PhD, Martha
ISBN-13:9780749917128
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