Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
Description:
In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. In this book, renowned luxury and branding expert Jean-Noël Kapferer (author of the classic New Strategic Brand Management and co-author of bestseller The Luxury Strategy) offers a collection of carefully chosen new and popular essays that address issues relating to luxury growth. He provides answers to questions such as: how fast should a firm grow and where in the world should it do so, how much volume should a brand sell, and when does saturation occur? Essays also address:
--The challenges of sustaining luxury
--The importance of remaining rare
--The artification of luxury
--Why luxury should not delocalize
--Adapting the luxury organization to the web
--An exploration into consumers’ psychology of luxury prices
--The distinct business models of luxury brands
Best prices to buy, sell, or rent ISBN 9780749474362
Frequently Asked Questions about Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
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The Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare book is in very low demand now as the rank for the book is 1,019,186 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
The highest price to sell back the Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare book within the last three months was on January 24 and it was $14.28.