On Purpose: Delivering a Branded Customer Experience People Love
Description:
With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose.
A follow-up to Bold, the best-selling book which looked at what made cutting edge brands stand out, On Purpose, goes one step further and provides practical advice on how to achieve those same results successfully, over multiple channels. Shaun Smith and Andy Milligan provide a framework for success, explaining how to:
--Stand Up: be clear about brand purpose and promise
--Stand Out: define, design and deliver distinctive customer experiences across multiple channels
--Stand Firm: create strong cultures that sustain results
They explain and define how to deliver "on purpose" experiences by using a case study, individual thought pieces by experts in the field, and a key action summary at the end of each chapter.
Best prices to buy, sell, or rent ISBN 9780749471910
Frequently Asked Questions about On Purpose: Delivering a Branded Customer Experience People Love
The price for the book starts from $8.19 on Amazon and is available from 20 sellers at the moment.
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As for the On Purpose: Delivering a Branded Customer Experience People Love book, the best buyback offer comes from and is $ for the book in good condition.
The On Purpose: Delivering a Branded Customer Experience People Love book is in very low demand now as the rank for the book is 3,743,732 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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