The 30 Day MBA: Your Fast Track Guide to Business Success

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The 30 Day MBA: Your Fast Track Guide to Business Success image
ISBN-10:

0749463317

ISBN-13:

9780749463311

Author(s): Barrow, Colin
Edition: Second
Released: Sep 15, 2011
Publisher: Kogan Page.
Format: Paperback, 304 pages

Description:


The 30 Day MBA
covers the essential elements and core disciplines in a top MBA program.

The subjects covered include accounting, business history, business law, economics, entrepreneurship, ethics and social responsibility, finance, marketing, operations, organizational behavior, personal development, quantitative and qualitative research and strategy. This second edition includes a thorough explanation and examples of the "break-even analysis," used by MBAs for making cost, volume, pricing and profit decisions. It also adds new case studies as well as analysis of the emergence of brands in developing countries.

The 30 Day MBA also incorporates external reading and resources, online library and information sources, case studies and links to online self-assessment tests to help readers keep track of their learning achievements.

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