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The New Strategic Selling

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The New Strategic Selling image
ISBN-10:

0749462949

ISBN-13:

9780749462949

Author(s): Robert B. Miller
Edition: 3rd Revised
Released: Nov 05, 2012
Publisher: Kogan Page.
Format: Paperback, 288 pages
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Description:

One of the best books on selling ever published, The New Strategic Selling has changed sales and marketing for ever. Rejecting manipulative tactics and emphasizing process, Strategic Selling presented the idea of selling as a joint venture and introduced the influential concept of Win-Win. The response to Win-Win was immediate, and it helped to turn Miller Heiman, the small company that created Strategic Selling, into a global leader in sales and development with the most prestigious client list in the industry. A genuine business classic, this revised edition of The New Strategic Selling confronts the rapidly evolving world of business-to-business sales with real-world examples, strategies for confronting the competition and a special section featuring the most commonly asked questions from the Miller Heiman workshop.

Best prices to buy, sell, or rent ISBN 9780749462949

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