Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

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Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit image
ISBN-10:

0749455128

ISBN-13:

9780749455125

Edition: First Edition
Released: Oct 27, 2009
Publisher: Kogan Page.
Format: Paperback, 232 pages
Related ISBN: 9780749476519

Description:

Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.

Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

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