The Successful Entrepreneur's Guidebook: Where You Are Now, Where You Want to Be, and How to Get There

Now in its second edition, The Successful Entrepreneur's Guidebook explores the characteristics of “champion” enterprises and helps entrepreneurs develop professionally and grow their business. Basing their program on Cranfield School of Management research, which analyzed the accounts of some 15,000 firms, the authors have distilled the essence of how to achieve profitable growth. They chart the problems that owner-managed firms are likely to encounter and suggest ways to anticipate and resolve them. Packed with helpful assignments, topical case studies and a well-balanced use of management models, it enables entrepreneurs to examine their businesses now, determine where they want to take their business, and create a business plan to take them there.