Up Close & Personal?: Customer Relationship Marketing at Work

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Up Close & Personal?: Customer Relationship Marketing at Work image
ISBN-10:

0749446919

ISBN-13:

9780749446918

Edition: 3rd
Released: Jul 30, 2006
Publisher: Kogan Page.
Format: Paperback, 428 pages

Description:

Customer Relationship Marketing (CRM) revolutionized the way companies approach marketing. Based on worldwide research supported by IBM, Up Close & Personal? provides practical insights into effective customer relationship marketing. International case examples from Amazon, FedEx, Samsung, BT, and Lufthansa show how most successful companies are growing by strengthening their ties to customers. This edition features updated material on technology and customer management systems.

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