Consumer Insight: How to Use Data and Market Research to get Closer to Your Customer (Market Research in Practice Series)

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Consumer Insight: How to Use Data and Market Research to get Closer to Your Customer (Market Research in Practice Series) image
ISBN-10:

0749442921

ISBN-13:

9780749442927

Released: Dec 01, 2004
Format: Paperback, 256 pages

Description:

""Consumer Insight"" provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what they would like to buy. It explores the psychological areas too - what customers think and feel, what their objectives and strategies are and how these influence how they behave. The title also explains how to manage this process, and how companies gain insight into their customers by managing and using their customer data correctly.

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The Consumer Insight: How to Use Data and Market Research to get Closer to Your Customer (Market Research in Practice Series) book is in very low demand now as the rank for the book is 5,744,498 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

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