Up Close and Personal?: Customer Relationship Marketing @ Work
0749430877
9780749430870
Description:
Establishing long-term relationships with customers is increasingly seen as being critical to business success -- this book goes one step further and shows how to implement it and reap the benefits, and it can reap enormous benefits, as some of the world's leading companies have shown. Wal-mart, for example, spent millions of dollars on developing its customer database which enabled it to personalise its communications. Is it coincidence that it became one of the world's most successful retail chains within a decade? Up Close and Personal? shows that there is no coincidence about it.
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The price for the book starts from $5.89 on Amazon and is available from 16 sellers at the moment.
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The Up Close and Personal?: Customer Relationship Marketing @ Work book is in very low demand now as the rank for the book is 9,080,236 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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