Marketing Communications

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Marketing Communications image
ISBN-10:

0749426993

ISBN-13:

9780749426996

Author(s): SMITH, PAUL
Edition: 2nd
Released: Sep 01, 1998
Publisher: Kogan Page.
Format: Paperback, 450 pages

Description:

Paul Smith provides a comprehensive framework that will enable practitioners and students alike to better understand both the individual elements of the marketing communication mix and their collective combination.

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