Marketing a Service for Profit: A Practical Guide to Key Service Marketing Concepts

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Marketing a Service for Profit: A Practical Guide to Key Service Marketing Concepts image
ISBN-10:

0749419199

ISBN-13:

9780749419196

Author(s): Clarke, Greg
Released: Aug 28, 2000
Publisher: Kogan Page.
Format: Paperback, 160 pages

Description:

Addressing the needs of all professional service providers, from accountants to doctors to consultants, Marketing a Service for Profit will provide the reader with the confidence to market a service to the right audience with the right approach.

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