The New Market Leaders: Who's Winning and How in the Battle for Customers

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The New Market Leaders: Who's Winning and How in the Battle for Customers image
ISBN-10:

0743204654

ISBN-13:

9780743204651

Author(s): Wiersema, Fred
Edition: First Edition
Released: Jun 13, 2001
Publisher: Free Press
Format: Hardcover, 272 pages

Description:

Presents an innovative series of benchmarks for ranking businesses and measuring success in the new economy, analyzes the practical strategies that exemplify winning companies, and assesses how these corporations use their customer base to shape business strategies and operations. 100,000 first printing.

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